B2B SaaS Startups
- ›No repeatable outbound motion
- ›Unclear Ideal Customer Profile
- ›Weak pipeline conversion
- ›First sales hire without a playbook
- ›Difficulty breaking into enterprise and new markets
Build a Go-to-Market EngineThat Moves Pipeline
Go-to-market consulting for B2B SaaS, B2B sales consulting, and GTM engineering services.
We design, build, and scale your go-to-market engine — accelerated by established relationships already active in market.
Clients
Private Equity Firms
- ›Underperforming portfolio companies
- ›Post-acquisition commercial integration
- ›Immediate access to senior GTM leadership
- ›Cross-border growth acceleration
- ›Exit readiness and value maximisation
Mid-market Enterprises
- ›Plateaued revenue growth
- ›CRM migration & RevOps
- ›Sales organization restructuring
- ›New market entry initiatives
- ›Shift to strategic and partner-led selling
Relationship capital
Established relationships spanning 12 industry verticals, materially reducing time-to-pipeline from months to weeks.
180+
Customers
40+
Partners
GSIs · Hyperscalers · ISVs
3
Global Regions
APAC · ME & Africa · USA
Our service practices
Accelerated Go-To-Market: Strategy, Execution & Engineering
GTM Advisory
Our go-to-market consulting for B2B SaaS helps founders define their ideal customers, sharpen positioning, and build a sales motion suited to their stage. We also advise private equity portfolios and mid-market enterprises on strategy and partner-led growth.
- ›Go-to-market strategy & design
- ›Ideal Customer Profile (ICP)
- ›Positioning & messaging
- ›Sales motion architecture
- ›Competitive intelligence
- ›Channel & partner strategy
Sales Execution
Our B2B sales consulting combines enterprise sales consulting with hands-on outbound prospecting, pipeline management, and sales team enablement. Fractional sales leadership gives your team senior guidance while we build playbooks and operate workflows alongside you.
- ›Outbound prospecting & outreach
- ›Sales playbooks & scripts
- ›Pipeline build & management
- ›Conversion rate optimisation
- ›Sales team enablement
- ›Fractional sales leadership
GTM Engineering
Our GTM engineering services connect AI-powered outbound agents, CRM automation, lead enrichment, and RevOps infrastructure. We implement the tools and workflows that support your sales motion and keep your sales technology working together.
- ›AI-powered outbound agents
- ›CRM setup & automation
- ›Lead enrichment workflows
- ›Agentic GTM systems
- ›RevOps infrastructure
- ›Sales tech stack integration
“Phoenix Forge impressed us with their deep understanding of enterprise sales and partnerships. They quickly grasped our challenges and provided practical guidance.”
Our Approach
What makes us different
Full-stack, not siloed
Strategy, execution, and engineering under one accountable partner — eliminating the gaps that arise between disparate consultants.
Builders, not just advisors
We do not merely advise — we build the playbooks, implement the tools, and operate the workflows alongside your team.
Stage-appropriate
Every recommendation is calibrated to your organization's stage, resources, and go-to-market motion — never templated from a larger enterprise.
Ready to Build Your Go-to-Market Engine?
Begin with a complimentary 30-minute GTM Consultation to experience the pace at which we operate.
Book your GTM ConsultationMohit.bisht@phoenixforgeconsulting.com